Advertising Style

Humorous

They are often a type of advert which would make the audience laugh depending the scenario of the advert. Sometimes they can be be quite unexpected but sometimes the scenario would in general make them laugh. It could be a scenario about a person doing something quite stupid within the advert.

An example of an advert that uses lots of humorous tone is called MAOAM Advert 2016- Full on Till it's Gone! The reason why I chose this advert as an example of humorous is because it show a student dancing excited whilst eating the MAOAM sweet. He does the silly dance to make the audience laugh. He starts the silly dance during the time of 0:10. This therefore shows that this is a humorous advert.

This advert created an impact to the audience as it did entertain the audience on the advert. Another thing that this advert did is that they showed what the product does to a person whilst eating the product, this tell the audience on the life style appeal it has on them and it would make the audience see the light side of things.

Surreal

A surreal advert are a type of advert which has quite an unusual scenario, it could also relate to anti realistic advert because it is something would not see every day. It can be creepy, weird or something that you would want to question about. The scenario could be about a human eating himself because he is made out of ice cream.

An example of an advert that I think is quite surreal is called Cadbury's Gorilla Advert. The reason is because you will see a gorilla playing drum in the advert near the end. You will see a gorilla playing drum during the time of 1:17. This quite unusual, this is because the audience would not expect a gorilla playing drum and some audience may find quite humorous or may want to question why they chose a gorilla as their cast member for the drummer. When the gorilla starts playing the drums the audience thinks that the gorilla can play drum.

This advert create an impact to the audience because they saw for the first time a gorilla playing drums well. When the advert was finished the audience may have wanted to watch the video again because it got them questioning on what a gorilla has to do with the advert.

Dramatic

https://www.youtube.com/watch?v=aFjuvdtEHh0

They are often the type of advert which show scene being over reacted. The reason why they do this to make the audience laugh or feel intense with the dramatic incidental music and over dramatic scene.

An example of an dramatic advert is called the Cadburys lunch bar. The reason is because they show a scene where a man over reacting whist watching a video. This done throughout the advert and they show a shot where a person watching him whilst he is watching the video.



The reason why they use dramatic scene within the advert is because it guide the audience reaction within the advert or sometimes it will make the audience laugh about it. The reason is because it is over reacted.

Parody

https://www.youtube.com/watch?v=EWKItcz8yKQ

They are the type of advert which copy another advert or scene of a film but use it on advert to take the mick out of the scene or advert in a funny way so the audience would laugh about it and remember it. They may make a parody of somebody silly dance movement using slow motion and using the cast member could be fat rather than slim for the parody advert.

An example of a advert is called the Milky Way X File Parody Advert. The reason why this is a great example is because they take the mick out of the TV show called the X file. This is done during the time of 7 seconds where they are taking the mick out of the investigation scene.


The reason why parody is used in advert is because it allow people create a remake of a scene and take the mick out of it. Another reason why parody advert is used is advert is so that it slightly entertain the audience and also to make them laugh about or talk about it with each other.

Realistic Narrative

A realistic narrative are a type of advert which shows something that would happened in the real world. This could be a real life problem which may relate to some audience. The product would often try to show how it would solve that problem. This could be a scenario of a person having no energy whilst working out and how one product can change that feeling.

An example of an advert that I chose to use for the realistic narrative is called Lucozade sport. Throughout the advert they show the scenario of product testing on which product hydrates and fuels you better. At the end they show how the lucozade sport give you more energy than water in whilst working out. This is shown near the end of the advert where they show who the last man standing is which is the man with the lucozade sport drink. This is shown at the time of 26 seconds.

This advert create a lifestyle appeal tone to the audience this is because at the time of 26 seconds it shows who the last man standing. At the end of the advert it shows a fact which says hydrate and fuels you better than water. This tells the audience how the product will help you whilst working out in the gym.

Anti-realistic Narrative

An Anti realistic narrative are a type of advert which has an unrealistic storyline to it. They could be a storyline of things that the audience may not believe or they are things that you would not expect to see in advert. The scenario which has unrealistic storyline to it could be about a crocodile eating cheese which they would not in real life.

An example of an advert that has an anti-realistic advert element to it is called Panda cheese. Although the advert does sets quite a humorous to it however there are some unrealistic element to it which is when the panda acts violently because the the does not want to buy cheese. Secondly you would not see panda in pubic shops at all and you would not see a panda jumping on top of the food. This is done during the time of 30 seconds where the panda is jumping on top of food because the dad does not want to buy the cheese. 

This advert uses some foreshadowing elements in terms giving the audience hints what the shots would look like next. This is done when the panda throws the trolley over whilst the father and the panda have a stare off. This is illustrate between the time of 25 seconds where it shows 2 separate close-up, one on panda, one on father, then there is a long shot of the panda throwing the trolley. Then the next shot is a cutaway which guides the audience emotion because it shows a two shot of the expression of the father and the daughter  which is shocked after the panda had thrown the trolley. The scenario also relate to a slogan which says 'NEVER SAY NO TO A PANDA'.

Animation

It is a type of advert where it is just animated not filmed in the real world but in a quite fantasy world. Sometimes they use cartoon character whilst using CGI effect to make the cartoon appear like they are in the real world when they are not. In animation advert they use anime fantasy world to appeal to the younger audience.

An example of advert that is an animation advert is called the Cadbury Caramel advert. The reason why this would be a great example of an animation advert is because the location, characters and the chocolate itself looks drawn and it is shown to animated throughout the clip and it looks colourful. This therefore tells the audience that it is a cartoon advert.

  

This advert would appeal to the audience who are younger, the reason is because the younger would like to watch these type of advert. The advert does use some humorous tone when the squirrel is looking for the chocolate when the rabbit has got the bar. This is done during the time of 18 seconds.

Documentary 

https://www.youtube.com/watch?v=ejLr2cYR7Tw

They are a type of advert which the host talks to you about how good their product is. They are often a longer advert which shows sometimes how the consumer feel whilst using their product or whilst eating confectionery products.

An example of a advert that is a documentary advert is called the Bed advert. The reason why this is a great example of an documentary advert is because they talk about how their beds in their store is good. This is done at the time of 40 seconds where they illustrate that.



The reason documentary have an impact to the audience it is because the host often tell you on the product they sell and why you buy it. This may make the audience want to buy the product and that is because it will interest them a lot.

Talking Heads

https://www.youtube.com/watch?v=9scm3NCIH_E

They are often adverts which have people who have tried their confectionery product and those people talk abut how good the product is and how it will help the audience life style so it would appeal to them.

An example of an advert is called Haribo Starmix and that is because they get people into a meeting and they talk about the how the good the product is to them using a child voice. This done at the time of 10 second where somebody is talking about how they feel whilst eating the product.


The reason why they have this type of technique within the advert is because it allow the audience to keep thing think on how the product taste. This will also make the new audience want to try a new product and that is because it will interest them a lot about the product.

Stand Alone

They are often the type of advert which advert, the reason why it may be is because it may contain celebrities or usually something that they the company does not use put usually in the advert. This would often be shown during the special event times.

An example of an advert that is a stand alone advert is called the Mars bar football advert and that is because it show celebrities when mars bars does not not usually use professional footballer. Another thing that is a bit different is that they show a man acting like coach after eating the mars bar chocolate. This is done at the time 8 seconds where it shows a man talking to footballer.

They reason why stand alone advert is used is that often company would like to make that specific advert as best as it can be so it look very exciting for the audience to see. This will therefore also make the audience want to see advert again and again and also make them want to but the product.

Series

They are a type of advert which are not one off. These are types of advert which carry on for a lot of adverts, with the same cast. This may be that the same cast may be part of the company advert for more than 5 advert which what a series is. They often show the same outcome of a scenario or situation each time within the adverts either to make the audience feel sorry for them or happy for them.

An example of a advert that uses their advert as a series is called The Confectionery Advert. The reason why this is a great example is because it shows two sweets talking to each other, infact all of the confectionery advert is just based on conversation or socialising it hasn't change at all. This done during the time of 13 seconds.

By making it a series advert the audience would be able to the true purpose, this would therefore make audience that sort of situation to happen all the time, however it may make the feel bored about watch so many of the same scenario to happen. The only thing that changes within these advert is the looks of the product and voice over actor to keep the audience guessing on who is talking.