Evaluation on Final TV Advertisement

1. I received the brief from Cadbury, the world famous confectionery company. They asked to produce an advert showcasing one of their bars. The advert was to be 30 seconds long. A brief is a a list requirements for the advert. We followed the brief, as our advert is 30 seconds long and our tries to appeal to the new audience. This is accomplished by having the split screen editing, where it shows 3 teenager and 2 adults, varying ages, carrying out daily routine i:e work/exercise. These subjects reflect the audience age range.

2. We to presented our idea to the class using our structured ideas by way of Powerpoint. We struggled to communicate our idea to the audience during the pitch as our ideas was complex and challenging and we feel that may have lost the audience concentration during this presentation. However they did respond with lots of question which made us realise the the idea was complicated for them to understand. This was mainly to do with the age range for audience we were targeting for which was 18-45.

3. Our advert appeals to our intended target audience,  it portrays regular people carrying out their regular task. The advert includes four people appropriately dressed and shot in different locations, costume includes standard day wear and sports wear. The advert does relate to the audience as it
shows what people do. We did a split screen to show everything is happening at the time and audience will be interested in that. Another thing is that will appeal to the audience is, at the end of the advert everyone eat at the same will make the audience think everything is happening at the same time.

4. In our advert we had used technical language throughout. We used a split screen editing technique to keep the audience engaged, catching there attention, as this technique makes the advert look exciting and thrilling to watch. For our camera technique we made sure that each shot cut at the same time. This is illustrated during the time of 4 seconds to 15 seconds where each shot of every split screen cuts in sychrony. We used a point of view shot for each situation to show what the activity of the subject i:e work loads, keeping themselves healthy, gaming and studying.

For our audio we used a famous soundtrack that the older generation would be familiar with, this was a clever ploy to keep this group in the advert loop. The song we chose was called Venus (Bananarama), as it was upbeat and catchy and blended well with the advert. For our graphics we used a purple background on a split screen to relate to the Cadbury packaging.

5. Our advert is about people doing regular tasks in their daily life. There are 4 characters in the advert over a split screen from beginning to end. Each screen showing one character at work, playing games, exercising or studying. At the end of the advert it shows that everyone gets the Timeout bar and eats it. This done during the time of 22 second where everyone is eating the chocolate. We also tried to engage the audience by portraying regular people/ normal lives. We stuck to the brief as we showed at the end of the advert that everyone is enjoying the chocolate which will make the audience buy the product.

6. We decided on a simplistic convention portraying everyday life and believable characters in the hope that the target audience could relate to it. This is a realist convention, as the advert unfolds as it shows characters working/playing and approaching the moment where they feel deserving of some chocolate incentive to carry them through the day. This is a common scenario and it would have had a positive impact on the audience.

7.. The setting for our advert created a positive message and shows the characters working /playing hard as suppose to a negative image of being idle. The audience have been lead to believe that they would be deserving of a Timeout treat if they worked/played hard as the advert portrays characters with a good work ethic. We believe this is the right way to tempt the audience as they will want to emulate the characters.

8. We encountered some issues at the beginning of the filming / editing, this was mainly due to difference of opinion. We did not work as a team! We were filming individually on our advert which cause some friction.We found ourself in a cycle of new ideas/filming/disregarding shots/ reshooting etc. Finding actors to participate in our advert was challenging this result in our footage being on the slim side. Eventually after a productive meeting with the assessors which resulted in a structured plan. Ideas and plans started to fall into place and overall I liked the look of the advert as it is appropriate and professional standard.

9. Overall the advert was aesthetically appropriate, we ensured that the characters were wearing authentic clothing and shot in a relevant location for their individual scene. We used a complex idea to showcase (Timeout) and we felt this eventually worked well as each synchronized scene adding a technical/professional quality.

Final Advert

Final advert

https://www.youtube.com/watch?v=SBXn_haUK2E

Production Log 7

During this week my partner and I met up with all the media teachers. Each meeting we had with individual teachers was successful and we both received feedback on our advert. Our original advert was lacking quality, quantity and depth and it was not meeting the standard required. After a productive meeting we established a structured plan and notes that will help us produce a professional advert.

The above image details our plan which will help us when we remake our advert. During this week I went home to film the office scene where Claudia is at her work space on the computer and at the end of our scene it will show Claudia eating a Time Out bar during the break.

From Saturday morning I will be filming myself studying and during a break I will be eating a Time Out bar. 

On Saturday Afternoon I will be meeting with my partner and I will be filming my partner running and then eating Time Out bar. On Sunday my partner will be filming someone playing video games and then eating Time Out bar.

During this week I feel that our biggest struggle was to come up some ideas on how we could keep the audience engage whilst watching our advert. Whilst we were editing we both felt that we did not have enough quality footage. The lighting in some of the clips were really bad. We collaboratively thought of having four actors within our advert as we could use the split screen editing to illustrate that people are doing their daily activity or routine on a usual day and they all enjoy a Time Out bar when they stop for a break.

Next week I will be editing.

Production Log 6

During this week, my partner and I had got together for an editing session for our Time Out bar advert. I asked my partner if he had filmed anything during the weekend to which he replied he had. Together we went through the clips and there was one which had six second of sunlight and that was it. I asked him where the video of him playing basketball and he said it must have got deleted by the camera. I double checked and asked him if he had pressed the record button and he replied that he was sure he did. I felt that my partner was unreliable and was too annoyed to further ask him anything on the matter the rest of the day. We both thought that we should film outside at the nearest park wearing suits to redo the missing clips. We both asked for permission to use a basketball from the Physical Education department since we did not have a basketball at the time.

Once we had done that we went back to the school and we began to upload the clips to Final Cut Pro. The reason why we had to use this programme from the Apple iMac is enable us to edit our advert. We had no problems in uploading the clips to the Final Cut Pro programme. We both double checked to see if the clips had transferred to the programme properly and looked like nothing was wrong. We did this by watching all the clips and checked if there were any errors with the clips. Thankfully there was none.

We continued to edit our advert and we both decided collaboratively that we would put the clips together before using any special effect that would enhance our video and blend with it so it would appeal to the audience. I asked the teacher to look at what we have so far and the teacher was very displease with the amount of effort that we had put in for the advert. He said to decide on something else that would enhance our advert.

Next week I will be editing and there should be no interference with other coursework.

Production Log 5

During this week I had told my partner that I would conduct the re-shoot of the advert alone. This was due to fact I told him to focus on the work he was missing for the course.  I filmed the beginning bit of the advert which showed we me studying, I made it a long take of approximately 3 mins or 4 mins.

During this week my partner and I had to check our blogs id we had all of  our work This was because we thought that we had a lot of outstanding work for this unit.I had forgotten to put my presentation video onto the blog. However when uploading it to YouTube there was a lot of challenges I faced. I asked the teacher for support in terms of how to upload a working video which is over 15 minutes. The teacher advised me to follow all the steps to put up a 15 minutes video and I did. However it still did not work so the teacher attempted to load it herself without success. Therefore I had to trim so it could go on YouTube.

After I had sorted out my coursework that needed to be uploaded to the blog it was near the end of the lesson I decided to continue editing my work. I also watched some tutorial on how to editing with the programme we are using o edit our advert.

During the next lesson I had to edit the advert on my own as my partner had not shown up for the editing session. I sorted the sound effects and audio. On Friday I had asked my partner to film himself playing basketball because I thought it could create some excitement for the advert.

Production Log 4

During this week Matthew and I met up together to start editing. I apologised to Matthew for not reading the last email he had sent me just before we broke up for the holiday. He responded that he understand what happened as we had not exchange each other mobile numbers in the first place.

My partner was unaware that I had filmed on my own during the holiday until we met up again. During the holiday I had revised on ways to simplify our advert. My partner thought the decision of my idea was terrible for the advert.

Matthew continued to ask of my ideas and I responded that our original idea isn't possible to fit in 30 second.We gradually started to focus on the clips we have during the moment. The thought I came up with is that we based it on a person who studies lot, until one day, when he does takes a break from studying, he get a Time Out bar from his friends.

Whilst we were editing we started importing the clips and all of a sudden the mouse was not working. This created confusion between us, so we asked the assessor if they had a spare mouse. The assessor had investigated the mouse and it randomly started to work. This had confused us.

Next week i will continue editing with my partner and we will need to sort out our idea for our advert as we need to discuss it together.

Production Log 3

During this week we continue planning for the advert. I had created the storyboard for the advert however I did not colour he storyboard. Therefore I asked my partner to do the colouring for mesince I had no colours at home. I told Matthew to scan photo of the storyboard so we could put it in the blog. We managed to finish the work eventually. He completed this task and scan the storyboard for me whilst I started the other work for the planning for our advert.

I had asked Matthew to do the location and guidance as I felt my partner could handle the task.Whilst Matthew did those works I worked on who would be in our cast and crew and we decided to work on collaboratively on who would be the best actor for the advert. I put the days we can film, confirming with Matthew if he would be free throughout the Easter holiday he said that he would be available every day. I said that we could do it all of it in one day therefore we would have more leisure time to ourselves. I suggested completing this during the first week of the holiday or even the first day if possible. I did the rest of the planning for the advert as I felt that I could complete the rest of the planning work very quick.

Monday came and Matthew and I could not find each other in Valentines Park I did not tell Matthew which entrance to go to and we both assume that nobody was at the park in general. I thought Matthew did not turn up and Matthew assumed that I was not there either. Therefore I thought that I would film alone and film at a park with somebody I thought that would be helpful. I told Matthew via email that I had filmed the advert and that he does not need to worry about anything.

Next week I will be starting the post production process with my partner.

Production Log 2

For the next couple weeks we continue planning our chocolate advert until we had to present our pitch. We made sure that we had all the relevant information and that our powerpoint was polished.  This process was difficult and time consuming as we differed on our opinions for the correct pitch/ presentations.

Whilst preparing for our pitch on the chosen chocolate advert, we encountered some issues with regard to content and format and whether they should stay in place or not. We focused on promoting the product by ensuring a  good storyline for the advert so it makes the audience to indulge.

We were told to present our pitch in a couple of weeks and we thought that it went rather awkwardly as it was obvious to the viewers that we had not researched enough information on Cadbury Timeout and the concept of our idea for our chocolate advertisement.
  

Our PowerPoint was over loaded with unnecessary detail which presented itself to be challenging when relaying it to the audience, resulting to confusion. We should have rehearsed our pitch and this would have prepared us more. I feel this would have given us me better grade as we would have been more knowledgeable during the presentation

My target next week is to finish the documentary which will enable me to focus only on my last unit of the course, the advert.

Production Log 1

During this week we started to do the planning for our chocolate advert. We were instructed by our teacher to choose our partner and decide on which chocolate we wanted to promoted We received the brief for the chocolate advert which is to be made for the chocolate company Cadbury's. We were given a variety of chocolates to choose from and the chocolate we chose collaboratively was the Timeout bar.

Next we brainstormed some ideas of content for our advert. We eventually came up with an idea, it would have different people carrying out daily task that would then resulting in them awarding themselves with a Timeout. 

We then gave feedback to the assessor on our ideas. Although we felt we had a a good idea however the teacher was unsure of how it would work and whether we could cram everything in within a 30 seconds advert. We have to revise and simplify our idea. Originally we thought of using fast paced montage editing technique to keep the audience engaged but then we decided on a split screen (four) as an alternative technique. 

We started our planning and we were instructed to complete this over half term. We did not manage to complete the planning because we were instructed to work on our story board and voice over script and time was limited. I decided to do the storyboard and I told my partner to do the voice over script.

Next week we will tell you how we got on.

Risk Assessment

Prop List

Crew List

Cast List

Pitch Reflection

How well did you carry out and apply your audience and product research?

I think that this was an area that could have been improved as we struggled to apply our concept to the audience we selected age 8-45 years. We selected this group for our targeted audience because we thought we would be more successful  with this age range. However the current climate portrays an increase in healthy lifestyle and fitness for age range 18-45 years, so the eating of high calories chocolate bars not in the agenda. In hindsight I would have targeted a younger audience i:e 7-16 years.

Our product, Time Out showed limited evidence of research. This is the area we could have taken more time over to improve our data as this would have added to the success to our project.  

How well did you present you research/ idea?

During the presentation I felt it was obvious that we should have rehearsed our roles more thoroughly and this would have enabled us to have presented it in a more professional manner. I feel that the visual slides shown related to our chocolate advert as it stimulated some curiosity on what was to follow.

How well would you improve your pitch in terms of ...

(a) Content

Improvements could have been made to several areas of our content, namely we could have started presentation by giving out Timeout bars to audience members to really get them engaged and onside. This could have created a more relaxed atmosphere!

Our powerpoint was over loaded with unnecessary detail which presented itself to be challenging when relaying it to the audience resulting in confusion. Alternatively if I were to remake the project I would simplify the text and some of the visuals slides.


(b) Research

Research could have been enhanced by better planning with regards to sourcing the appropriate target audience, this area certainly could have been improved to show accuracy and true representation.

Our presentation only showed the old advert for timeout, improvement could have been applied by sourcing a wider variety of confectionary advert

(c) Presentation

Our presentation could have been more successful if we had more knowledge of the product itself as opposed to presenting in an fractious fashion. personally I felt nervous and unprepared as this type of work is out of my comfort zone, so in the future I will rehearse until I am confident and try to control nerves.

Location recces

Valentines Park

Photos of the location

Google map of the area

Transport Instructions

From School walk about 13 minutes west on Christie Gardens towards Priestley Gardens. Then turn left onto Priestley Gardens, then turn left onto Barley Ln/B177, then turn right onto Percy Road. Next take a 364 bus to Ilford and then take 3 stops then get off at Perth Road. Then walk west on Perth Road towards Thorold Road, then turn left onto Quebec road then turn right and there is valentines park.

Chadwell Heath Academy

Photos of the location

Google map of the area

Transport instructions

From Newbury Park Station go to the bus stop outside the station then take the 396 to King George Hospital and you should be on the bus for an average of 10 minutes and go past 6 stops. They include Oaks Lane, Aldborough Road North, Ramsgill Drive, Bawdsey Avenue, Little Heath and King George Hospital where you get off. Then, it is an 16 minute walk to the school. From King George Hospital walk south then turn left towards Barley Ln/B177. Next turn right onto Barley Ln/B177. Finally, turn left onto Priestley Gardens and right onto Christie Gardens and then walk till you get to Chadwell Heath Academy.

Voiceover Script

Storyboard

Production Schedule Work

Pitch Powerpoint

Pitch