Evaluation on Final TV Advertisement

1. I received the brief from Cadbury, the world famous confectionery company. They asked to produce an advert showcasing one of their bars. The advert was to be 30 seconds long. A brief is a a list requirements for the advert. We followed the brief, as our advert is 30 seconds long and our tries to appeal to the new audience. This is accomplished by having the split screen editing, where it shows 3 teenager and 2 adults, varying ages, carrying out daily routine i:e work/exercise. These subjects reflect the audience age range.

2. We to presented our idea to the class using our structured ideas by way of Powerpoint. We struggled to communicate our idea to the audience during the pitch as our ideas was complex and challenging and we feel that may have lost the audience concentration during this presentation. However they did respond with lots of question which made us realise the the idea was complicated for them to understand. This was mainly to do with the age range for audience we were targeting for which was 18-45.

3. Our advert appeals to our intended target audience,  it portrays regular people carrying out their regular task. The advert includes four people appropriately dressed and shot in different locations, costume includes standard day wear and sports wear. The advert does relate to the audience as it
shows what people do. We did a split screen to show everything is happening at the time and audience will be interested in that. Another thing is that will appeal to the audience is, at the end of the advert everyone eat at the same will make the audience think everything is happening at the same time.

4. In our advert we had used technical language throughout. We used a split screen editing technique to keep the audience engaged, catching there attention, as this technique makes the advert look exciting and thrilling to watch. For our camera technique we made sure that each shot cut at the same time. This is illustrated during the time of 4 seconds to 15 seconds where each shot of every split screen cuts in sychrony. We used a point of view shot for each situation to show what the activity of the subject i:e work loads, keeping themselves healthy, gaming and studying.

For our audio we used a famous soundtrack that the older generation would be familiar with, this was a clever ploy to keep this group in the advert loop. The song we chose was called Venus (Bananarama), as it was upbeat and catchy and blended well with the advert. For our graphics we used a purple background on a split screen to relate to the Cadbury packaging.

5. Our advert is about people doing regular tasks in their daily life. There are 4 characters in the advert over a split screen from beginning to end. Each screen showing one character at work, playing games, exercising or studying. At the end of the advert it shows that everyone gets the Timeout bar and eats it. This done during the time of 22 second where everyone is eating the chocolate. We also tried to engage the audience by portraying regular people/ normal lives. We stuck to the brief as we showed at the end of the advert that everyone is enjoying the chocolate which will make the audience buy the product.

6. We decided on a simplistic convention portraying everyday life and believable characters in the hope that the target audience could relate to it. This is a realist convention, as the advert unfolds as it shows characters working/playing and approaching the moment where they feel deserving of some chocolate incentive to carry them through the day. This is a common scenario and it would have had a positive impact on the audience.

7.. The setting for our advert created a positive message and shows the characters working /playing hard as suppose to a negative image of being idle. The audience have been lead to believe that they would be deserving of a Timeout treat if they worked/played hard as the advert portrays characters with a good work ethic. We believe this is the right way to tempt the audience as they will want to emulate the characters.

8. We encountered some issues at the beginning of the filming / editing, this was mainly due to difference of opinion. We did not work as a team! We were filming individually on our advert which cause some friction.We found ourself in a cycle of new ideas/filming/disregarding shots/ reshooting etc. Finding actors to participate in our advert was challenging this result in our footage being on the slim side. Eventually after a productive meeting with the assessors which resulted in a structured plan. Ideas and plans started to fall into place and overall I liked the look of the advert as it is appropriate and professional standard.

9. Overall the advert was aesthetically appropriate, we ensured that the characters were wearing authentic clothing and shot in a relevant location for their individual scene. We used a complex idea to showcase (Timeout) and we felt this eventually worked well as each synchronized scene adding a technical/professional quality.

Final Advert

Final advert

https://www.youtube.com/watch?v=SBXn_haUK2E

Production Log 7

During this week my partner and I met up with all the media teachers. Each meeting we had with individual teachers was successful and we both received feedback on our advert. Our original advert was lacking quality, quantity and depth and it was not meeting the standard required. After a productive meeting we established a structured plan and notes that will help us produce a professional advert.

The above image details our plan which will help us when we remake our advert. During this week I went home to film the office scene where Claudia is at her work space on the computer and at the end of our scene it will show Claudia eating a Time Out bar during the break.

From Saturday morning I will be filming myself studying and during a break I will be eating a Time Out bar. 

On Saturday Afternoon I will be meeting with my partner and I will be filming my partner running and then eating Time Out bar. On Sunday my partner will be filming someone playing video games and then eating Time Out bar.

During this week I feel that our biggest struggle was to come up some ideas on how we could keep the audience engage whilst watching our advert. Whilst we were editing we both felt that we did not have enough quality footage. The lighting in some of the clips were really bad. We collaboratively thought of having four actors within our advert as we could use the split screen editing to illustrate that people are doing their daily activity or routine on a usual day and they all enjoy a Time Out bar when they stop for a break.

Next week I will be editing.

Production Log 6

During this week, my partner and I had got together for an editing session for our Time Out bar advert. I asked my partner if he had filmed anything during the weekend to which he replied he had. Together we went through the clips and there was one which had six second of sunlight and that was it. I asked him where the video of him playing basketball and he said it must have got deleted by the camera. I double checked and asked him if he had pressed the record button and he replied that he was sure he did. I felt that my partner was unreliable and was too annoyed to further ask him anything on the matter the rest of the day. We both thought that we should film outside at the nearest park wearing suits to redo the missing clips. We both asked for permission to use a basketball from the Physical Education department since we did not have a basketball at the time.

Once we had done that we went back to the school and we began to upload the clips to Final Cut Pro. The reason why we had to use this programme from the Apple iMac is enable us to edit our advert. We had no problems in uploading the clips to the Final Cut Pro programme. We both double checked to see if the clips had transferred to the programme properly and looked like nothing was wrong. We did this by watching all the clips and checked if there were any errors with the clips. Thankfully there was none.

We continued to edit our advert and we both decided collaboratively that we would put the clips together before using any special effect that would enhance our video and blend with it so it would appeal to the audience. I asked the teacher to look at what we have so far and the teacher was very displease with the amount of effort that we had put in for the advert. He said to decide on something else that would enhance our advert.

Next week I will be editing and there should be no interference with other coursework.

Production Log 5

During this week I had told my partner that I would conduct the re-shoot of the advert alone. This was due to fact I told him to focus on the work he was missing for the course.  I filmed the beginning bit of the advert which showed we me studying, I made it a long take of approximately 3 mins or 4 mins.

During this week my partner and I had to check our blogs id we had all of  our work This was because we thought that we had a lot of outstanding work for this unit.I had forgotten to put my presentation video onto the blog. However when uploading it to YouTube there was a lot of challenges I faced. I asked the teacher for support in terms of how to upload a working video which is over 15 minutes. The teacher advised me to follow all the steps to put up a 15 minutes video and I did. However it still did not work so the teacher attempted to load it herself without success. Therefore I had to trim so it could go on YouTube.

After I had sorted out my coursework that needed to be uploaded to the blog it was near the end of the lesson I decided to continue editing my work. I also watched some tutorial on how to editing with the programme we are using o edit our advert.

During the next lesson I had to edit the advert on my own as my partner had not shown up for the editing session. I sorted the sound effects and audio. On Friday I had asked my partner to film himself playing basketball because I thought it could create some excitement for the advert.