Advertising Unit 30 and Unit 3: March 2017

Sunday, 26 March 2017

How well did you carry out and apply your audience and product research?

I think that this was an area that could have been improved as we struggled to apply our concept to the audience we selected age 8-45 years. We selected this group for our targeted audience because we thought we would be more successful with this age range. However the current climate portrays an increase in healthy lifestyle and fitness for age range 18-45 years, so the eating of high calories chocolate bars not in the agenda. In hindsight I would have targeted a younger audience i:e 7-16 years.

Our product, Time Out showed limited evidence of research. This is the area we could have taken more time over to improve our data as this would have added to the success to our project.

How well did you present you research/ idea?

During the presentation I felt it was obvious that we should have rehearsed our roles more thoroughly and this would have enabled us to have presented it in a more professional manner. I feel that the visual slides shown related to our chocolate advert as it stimulated some curiosity on what was to follow.

How well would you improve your pitch in terms of ...

(a) Content

Improvements could have been made to several areas of our content, namely we could have started presentation by giving out Timeout bars to audience members to really get them engaged and onside. This could have created a more relaxed atmosphere!

Our powerpoint was over loaded with unnecessary detail which presented itself to be challenging when relaying it to the audience resulting in confusion. Alternatively if I were to remake the project I would simplify the text and some of the visuals slides.

(b) Research

Research could have been enhanced by better planning with regards to sourcing the appropriate target audience, this area certainly could have been improved to show accuracy and true representation.

Our presentation only showed the old advert for timeout, improvement could have been applied by sourcing a wider variety of confectionary advert

(c) Presentation

Our presentation could have been more successful if we had more knowledge of the product itself as opposed to presenting in an fractious fashion. personally I felt nervous and unprepared as this type of work is out of my comfort zone, so in the future I will rehearse until I am confident and try to control nerves.

Saturday, 25 March 2017

Location recces

Valentines Park

Photos of the location

Google map of the area

Transport Instructions

From School walk about 13 minutes west on Christie Gardens towards Priestley Gardens. Then turn left onto Priestley Gardens, then turn left onto Barley Ln/B177, then turn right onto Percy Road. Next take a 364 bus to Ilford and then take 3 stops then get off at Perth Road. Then walk west on Perth Road towards Thorold Road, then turn left onto Quebec road then turn right and there is valentines park.

Chadwell Heath Academy

Photos of the location

Google map of the area

Transport instructions

From Newbury Park Station go to the bus stop outside the station then take the 396 to King George Hospital and you should be on the bus for an average of 10 minutes and go past 6 stops. They include Oaks Lane, Aldborough Road North, Ramsgill Drive, Bawdsey Avenue, Little Heath and King George Hospital where you get off. Then, it is an 16 minute walk to the school. From King George Hospital walk south then turn left towards Barley Ln/B177. Next turn right onto Barley Ln/B177. Finally, turn left onto Priestley Gardens and right onto Christie Gardens and then walk till you get to Chadwell Heath Academy.