Advertising Characteristics

Benefits offered

One of the benefits that this advert offers is that they show variety of different type sweets that is in the packer of Starmix Haribo and the workers explain why they like it. In this advert they use the voice over of the child voice whilst the worker's are lips syncing to it , the reason why they may be doing this is because it will attract the audience who are watching this advert and it may make them want to buy that product for their children

Another benefits is the way the worker construct the sweets together, this is done at the time of 15 seconds where one of the workers explains why he likes the ring on the bear and what it looks like to him, which the man says "because it looks like a ring when they are going swimming." This quote relates to some of the audience who swim like that because they either do not want to drown or panic when swimming because they got at least a support equipment to help  them swim. This may draw some attention to some wider range of of audience as some of the things are related to the audience.

Advantages over other similar products

At 0:15 the work illustrates what kind of sweets  that the child can put together to make it look like something. By using the child voice in the advert it may tempt other range of audience to buy the product because the voice reflects what kind of words the child may say about these sweets. Whereas a product that may be similar to this is gold bears can't do that because there not different types gold bear you can construct together and.

Another advantage that Harbio has over the jelly baby's advert is that there is more than one type of sweet in a Harbio packet. This is shown throughout the advert as every worker within the meeting shows some of the sweets that are in their packet. Whereas there is only one type sweet in the gold bears sweets and that is just bears. This tells the audience that there are more variety of sweets to choose from the starmix haribo rather than gold bear haribo.

USP

One thing that no other product has is that not many advert shows what kind sweet you can construct together to make it look like something such as sandwich. Because this is the only product that allows the audience to construct sweet together to make it look like something it may bring in wider range of audience who are creative, the reason is because they may want to make the sweet look like something.

Lifestyle appeal

The life style that this that this advert offers is that they show the workers explain why they like it the sweet. An example would the love heart sweet which is done at the time of 8 seconds. The man explain his reason why he likes the sweet  which he say "they make me feel love." by the man saying that using the voice over of a child voice it may make the audience think that that is quite cute
because they are hearing it from the children perspective. 

Brand identity

The brand identity is shown on the haribo starmix at the middle of the screen at the end of the advert. The show the brand logo on the packet. The audience will be able to know what the brand look as it is clearly visible and it is quite. This will appeal to the target audience as it will make them want to eat the packet because the looks of the brand looks aesthetically pleasing

Benefits offered

One of the benefits that this advert offers is that they show sign language which will make the people who are deaf to be able to through their sign and understand what it means. This may bring new audience such as the deaf people. Another thing that this advert uses is subtitle so we can understand what the actor are talking about which is about dog as is shown throughout this advert.

Advantages over other similar products 

Advantage in which Malteaser may have over another product is that the there are more quantity of chocolate in the box. This may bring in some audience who likes to grab a big snack as some of the audience may have been waiting to see bigger quantity of product which has more malteaser

USP 

One thing that no other product has is that not many advert shows what shows sign language and subtitle. this is unusual as the audience may want to see the advert ask they would it is quite odd as most of their advert looks more interesting. This may bring in wider range of audience who are deaf because it will appeal to them.

Lifestyle appeal 

The life style that this that this advert offers is that they show sign language the reason why the institution is so that it would specifically appeal to other niche audience who may want to know more what the product allows you to do. This will change the lifestyle;e of the deaf people as they will understand what sign is and they will want to to get the product.

brand identity

The brand is position at the middle of the table. This is shown throughout the clips where it shows a two shot of the 2 women are sitting at the table eating the malteaser which is position in the middle of the table. The audience will be able to notice, as they will be able to clearly see the malteasers and they will understand that malteasers as it is all about sharing.