Advert 1
Camera angle and shot
Camera angles can reflect how powerful the subject is advertised which can either be weak or powerful. It can sometimes be used to reveal what the subject is looking at like a cutaway editing technique. An example of an advert which uses this convention is the Hyundai Super bowl commercial. The reason why this is a good example is because the advert conveys this convention between the time of 0:18-0:19. The first shot illustrates the celebrity looking at his watch which is an over the shoulder shot and then the next shot shows a close up of the watch. This therefore shows that this convention is used. The effect of this convention that it has on the audience is that it allows the audience to see the things that you would not see clearly from mid shot or a long shot..
Iconography
Iconography are a type of advert which are quite memorable. These adverts often make the audience identify the product in quick succession. It can also be the way the advert tries to represent the celebrity so that the product looks bigger than it actually is. An example of an advert which uses this convention is the Hyundai Super bowl commercial. The reason why I used this example is because the advert produced this type of convention. This is done during the time of 0:04 where we are shown a shot of Kevin popping his head out of the door. The effect of the iconography that is used in this advert is that it would often surprise the audience as they may not expected to see him and it makes the product look bigger than it is.
Editing
At one point of this advert it illustrates an editing technique such as montage. The montage is used to illustrate the locations of where the dad, his daughter and her boyfriend are. This montage is shown after 17 seconds. This proves that a montage is used in this advert. The effect that it has on the audience is that it keeps them engaged and excited throughout the advert.
Lighting
In this advert they use artificial lighting, the reason why they do this is because is the advert is set during the evening. This is shown during the start of the advert. It's good that this advert had used the artificial lighting otherwise we would not be able to see what the product looks like and it would not look aesthetically pleasing to the audience.
Sound
At one point of the advert the digectic sound effect is used to make the audience think that the cast member can hear the car door locking. During the time of 52 seconds we see that the car automatically locks itself which scares the boyfriend. This would make the audience laugh as it is quite humorous.
Music
At one point of this advert it uses the song called 'Another One Bites the Dust'. This song is used during the time of 16 seconds. The reason why the advertisers used this song is so that they can make the audience feel like dancing since the song has that kind of effect.
Computer Graphics
At one point of this advert it uses computer graphics to illustrate the looks of the company brand. This is used at the end of the advert which it shows the logo of the car company. The effect that this has on the audience is that it allows them to see clearer of where the car within this advert comes from in terms of car company.
Special Effects
The special effect that is used in this advert is a green screen. They used the green screen to indicate that Kevin Hart is watching over his car and also his daughter. This is done during the time of time of 40 seconds where it shows Kevin Hart is flying with the balloons and making scary faces to the boyfriend. This makes the advert tone quite humorous for the audience as they would not have expected it and it is quite unusual to see this in ads.
Advert 2
(3) Toyota Advert (1:43-3:10)
Camera angle and shot
During the Toyota advert it illustrates a camera angle and also a match on action shot. This is done during the time of 2:15-2:19. The first shot is a long shot, which then goes to a low angle of the Toyota driving past the puddle and sprays the water on the monster truck. It goes to a cutaway shot during the 2:17 to show the reaction of two people, then a long shot of the two cars followed by a shot of the water being sprayed on the monster truck. This illustrates that a match on action was used and also a camera angle. The effect of the camera that was used makes the Toyota car just look as big as the monster truck. It will also make the audience want to buy the car because the interior looks very spacious.
Iconography
During the advert they show the iconography for the Toyota advert which is the mug because it shows the brand of the car company. This is shown during the time of 1:45. This clearly shows the iconic figure for the advert. The effect that it has on the audience is that it makes the audience remember the brand logo easily.
Editing
The editing pace is fast throughout the advert. It start quite quite fast and the pace goes faster on this Toyota advert. This shown after the time of 1:46 when the man starts to sing a rock music. The effect that this has on the audience is that it keeps the audience engaged and makes them have a lot of fun watching the advert since it uses a lot of montage editing.
Lighting
There is no artificial lighting that need to be used as they use natural lighting throughout the advert. If they had used artificial lighting it make the brand car look too bright and the audience may not have been able to see what it looks like.
Sound
At one point of the advert the digectic sound effect is used which is the mug wobbling when the car stops quickly. During the time of 2:40 seconds we see that the car stops and lets the ducks cross the road. This would make the audience laugh as it is quite humorous.
Music
At one point of the advert it used music. The genre music that was used in this advert is rock This is shown during the time of 1:47 when the man starts lip-syncing to the song. The music has an effect to the audience which is excited as the editing pace cuts tot the beat of the song.
Computer Graphics
At one point of this advert it uses computer graphics to illustrate the company brand. This is used at the end of the advert which it shows the logo of the car company. The effect that this has on the audience is that it gives them knowledge about the car company.
Special Effects
There is no special effects that is used. I think that the advertiser should have used special effect to make the car look aesthetically pleasing to the audience and it will make the car look better the Hyundai advert. The effect that this has on the audience is that it will make the advert look more realistic
